A more thoughtful way to dress

Love Your Clothes.
Waste Less.

Small changes in how we care for, repair, reuse and recycle our clothes can help reduce unnecessary textile waste. Discover practical ways to give your garments a longer life.

Explore the Campaign Take the Pledge

A considered selection of clothes on a rail, ready to be worn again

Make more of what you own.Care for it. Repair it. Wear it again.

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The story behind the clothes

Good clothes deserve more than one chapter.

Clothes are part of everyday life, but their story should not end when a button comes loose, a trend changes or a garment is forgotten at the back of a wardrobe.

Think Before You Throw encourages more thoughtful clothing habits — from looking after the pieces we own to finding useful next steps for items we no longer wear.

Understand the issue

Small actions, considered choices

Start with what you already have.

A more thoughtful wardrobe begins with everyday decisions. Explore three practical ways to make your clothes go further.

Clothes being organised for everyday use

01 / CARE

Care with intention.

Learn how to follow care labels, wash thoughtfully and store garments well to help keep the clothes you love in use.

Explore clothing care

Hands guiding fabric beneath a sewing machine needle to mend or make a garment

02 / REPAIR

Repair, don't rush.

A loose seam or missing button need not mean the end. Discover simple repair ideas and ways to make garments useful again.

Discover repair ideas

A box of colourful clothes marked for donation

03 / REUSE

Give clothes another life.

Consider swapping, donating, reselling or repurposing wearable items, and check suitable options before recycling textiles.

Explore reuse options

Evidence matters

Informed choices start with reliable information.

These figures are presented with their publication, scope and original source so visitors can judge the evidence in context.

The research, at a glance

Statistics worth understanding.

Explore selected findings on clothing use, textile waste and more sustainable choices. Each figure is accompanied by context to help you understand what it measures and where the evidence comes from.

Explore the evidence

Research and campaign findings will appear here as they become available. Visit our sources page to explore reports and evidence related to clothing and textiles.

Explore all sources and further reading ↗

Watch & Listen

Stories behind the clothes we wear.

Explore films and listening features about clothing care, reuse and textile waste. New videos will appear here as they are published.

Explore Watch & Listen

A practical place to start

Five ways to care for your clothes.

More clothing-care advice

01 / WASH

Wash thoughtfully

Wash when needed and follow the garment label; airing can be enough for lightly worn items.

02 / CHECK

Read the care label

Use the label to guide washing, drying and ironing for each garment.

03 / STORE

Dry and store well

Choose a suitable drying method and store clean clothes in a dry, appropriate place.

04 / REPAIR

Fix small damage

Address a loose button or small tear early, or seek help if a repair is beyond your skills.

05 / REHOME

Pass items on

Reuse, donate or repurpose wearable clothing; check local scheme requirements before recycling textiles.

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Make it personal

Make your clothes last longer.

Choose practical steps that fit your life. Take the pledge to care for your clothes, repair what you can and think twice before throwing things away.

Take the Pledge

Keep exploring

More resources

Explore practical guides, useful reading and supporting information from the campaign.

Love Your Clothes.Waste Less.